> ## Documentation Index
> Fetch the complete documentation index at: https://funnelfox.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# FunnelFox Radar overview

> Explore your ad market in FunnelFox Radar: see who is advertising, in which niches, and how activity is trending.

<Frame>
  <img src="https://mintcdn.com/funnelfox/SCZ-ZOf8iAk6SLVR/assets/radar-overview.png?fit=max&auto=format&n=SCZ-ZOf8iAk6SLVR&q=85&s=3337ed2c15902352a0c648e4c2299149" width="1920" height="989" data-path="assets/radar-overview.png" />
</Frame>

FunnelFox Radar is an ad-market intelligence app that shows you what is
happening in your market right now. See who is advertising, which
<Tooltip tip="A market category, such as fitness, dating, or education">niches</Tooltip>
are growing, and who is rising or falling.

Key benefits:

<CardGroup cols={2}>
  <Card title="Read your market" icon="chart-line">
    See how much your category advertises each month, and which niches
    are growing or shrinking.
  </Card>

  <Card title="Track competitors" icon="users">
    Find who advertises in your niches, how much, and who is rising or
    falling.
  </Card>

  <Card title="Follow their funnels" icon="layer-group">
    See the landing funnels and Facebook pages behind a brand's ads, and
    the languages they run in.
  </Card>

  <Card title="Study their creatives" icon="rectangle-ad">
    Browse the ad creatives and captured paywalls running in the market.
  </Card>
</CardGroup>

<Tip>
  Radar is an additional paid feature. To get access, reach out to your
  Customer Success manager.
</Tip>

## How Radar works

Radar measures market activity as **Meta ads amount**: the number of
active Meta (Facebook) ads observed per month. Every chart and table
across Radar is built on this count.

<Info>
  Meta ads amount is a count of ads, not spend, conversions, or revenue.
  Use it to gauge how much a brand, funnel, or page is advertising, not
  how much it earns.
</Info>

Radar analyzes the same market data for everyone. The numbers you see on
[Home](/docs/radar/explore#market-overview),
[Brands](/docs/radar/explore#brands), [Funnels](/docs/radar/explore#funnels), and
[Facebook Pages](/docs/radar/explore#facebook-pages) are global and do not
change between projects.

Radar reports on a fixed window of the most recent three completed
months. There is no period selector, so charts and tables share the same
window.

## How to read Radar

Radar's sidebar has two parts. **Home** and **Meta Ads** sit at the top:
Home is the market overview, and Meta Ads is the creative gallery. Below
them, the **Explore** group holds **Brands**, **Funnels**, and **FB
Pages**, one list per entity type.

Every row in a list opens a detail page, and detail pages link to each
other. A brand links to its funnels and Facebook pages, a funnel links
back to its brand and to the pages advertising it, and an ad links to its
page, its brand, and the funnel it points to.

<Info>
  In Radar, "brands" and "funnels" are competitors' assets that Radar
  discovered in the market. They are not your own FunnelFox funnels.
</Info>

Radar collects this data during scheduled runs called sweeps. If a page indicates that data will be available after the next sweep, it means Radar has not yet collected that part of the market.

## Get started with Radar

<CardGroup cols={3}>
  <Card title="Explore market" icon="layer-group" href="/docs/radar/explore">
    Read the market overview, then dig into individual brands, funnels,
    and Facebook pages.
  </Card>

  <Card title="Meta Ads" icon="rectangle-ad" href="/docs/radar/meta-ads">
    Browse and filter the actual ad creatives running in the market.
  </Card>

  <Card title="Metrics & data" icon="table-list" href="/docs/radar/metrics">
    Understand what the numbers mean, including how growth is measured.
  </Card>
</CardGroup>

## Next steps

* [Explore the market](/docs/radar/explore)
* Browse the [Meta Ads gallery](/docs/radar/meta-ads)
* Learn how to read [metrics and data](/docs/radar/metrics)