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The Meta Ads gallery shows the real ad creatives running in the market. Instead of a table, it presents a grid of ad cards you can filter down to a niche, a brand, a funnel, or a single Facebook page.
Each ad card shows the creative media, the brand name, a badge with how long the ad has run (or its launch month), and the ad title and body copy. Click a card to open the ad detail. Use Load more ads to page through results. Cards handle each media type:
  • Image: The static creative.
  • Video: Plays silently on hover, with a play control.
  • Carousel: A multi-card creative.
  • Text only: A fallback tile when there is no media.

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Filter and sort

A sticky filter bar sits above the grid. The filters cascade from left to right, so each choice narrows the next:
  • Niche: Limit to one or more categories.
  • Brand: Narrowed by the selected niches.
  • Funnel and FB page: Appear once your scope is narrow enough (25 brands or fewer).
  • Format: Image, Video, or Carousel.
  • Status: Live, Archived, or All. Defaults to All.
You can also search ad text, and sort by Newest first, Oldest first, or Longest running (the default). All filters are saved in the page URL, so you can share a filtered view.
Ad collection can lag, so an empty result does not mean those brands are not advertising. Radar says as much in the empty state: “No ads captured yet for this selection — ad collection can lag, so this doesn’t mean these brands aren’t advertising.”

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Ad detail

An ad page opens with its title and a meta line showing the media type, the brand, the Facebook page, a Facebook Ad Library link, and the ad archive id.
The KPI strip shows four tiles:
  • Status: Live (with a pulsing dot) or Stopped.
  • Days running: The total active time.
  • First seen: The month the ad started.
  • Last seen: “Live today”, the end month, or a dash when unknown.
Below the KPIs:
  • Media: The full creative, with video controls when relevant.
  • Ad copy: The body copy, plus a call-to-action button to the live URL and a link to the Facebook Ad Library.
  • Destination: Where the ad sends people, linking to the tracked funnel when Radar has one, or to the raw URL.
  • More from this page or brand: A grid of related ad cards.

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Creatives

Radar surfaces creatives two ways. Winners are the longest-running ads, a durability signal that they are working. Newest are the most recently launched ads; in that sort mode, recent ads carry a NEW badge.
Creative capture is being rolled out, so a grid can be empty for a brand, funnel, or page until the next collects its ads.
Radar captures the parts of an ad you need to read a competitor’s approach:
  • Title and body copy: The ad’s text.
  • Call to action: The button text, such as “Shop Now”.
  • Destination: The link the ad points to.
  • Media type: Image, video, or carousel.
  • Status and dates: Whether the ad is active, plus its start and end.
  • Days running: Total active time, a signal of how well it works.

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Next steps