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The Timer element creates powerful urgency that drives immediate action. Whether it’s a limited-time offer or expiring bonus, timers tap into fear of missing out (FOMO) to boost conversions.

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Use cases

Perfect for:
  • Limited offers - “50% off ends in…”
  • Expiring bonuses - “50% off ends in…” then redirect to full price
  • Product launches - “Early bird pricing ends…”

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Create timers

Set up your timer by adding the element and configuring its content and behavior.

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1. Add timer

1

Add element

Prompt the AI Chat in Editor to add a Timer element.Or open the Layers tab, click + Add element and go to All > Timer.
2

Select Timer type

Select the timer type in the Parameters tab on the right:
  • Button: Countdown displayed on a button.
  • Composite: Button + text for maximum visibility.
  • Text: Inline countdown in text.

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2. Configure timer

Go to the Parameters tab on the right and configure:
  • Persistent: When enabled, the timer preserves its time after a page refresh or when the visitor returns.
  • Duration: Timer length in seconds or minutes.
  • Text: Inline label that displays the countdown. Use the {{countdown}} placeholder.
  • Button Text: Button label that displays the countdown. Use the {{countdown}} placeholder.
  • On Press: Configure actions that run when the button is pressed, such as navigating the user, revealing hidden elements, and more.
  • On Complete: Configure actions that run when the timer reaches zero, such as navigating to another page. A common pattern is to redirect an expiring-discount paywall to a full-price version once the countdown ends.
  • Synchronized countdown: Syncs the timer start time across all pages in this funnel. When disabled, each timer starts when the user first views it.
For funnels created with AI Chat, this redirect logic is configured automatically. AI Chat creates a full-price paywall version and adds a redirect when the countdown ends.

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3. Timer layout

Go to the Styles tab to customize the visual appearance of the element, button, text, and countdown.

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Troubleshooting

Check the Persistent setting. When enabled, the timer preserves its time after a page refresh or when the visitor returns.
Check the Synchronized countdown setting. When enabled, all timers in the funnel start at the same time. When disabled, each timer starts when the user first views it.
This is expected. When a paywall has a timer and a discount, the AI Chat creates a full-price copy and redirects the timer to it on expiry. Delete it only if you don’t want the offer to expire.